The process for buying a fine top quality diamond is much more simple than the jewelry industry would like you to believe! The reason is simple, if the public knew how easy it really is to purchase a fine top quality diamond, they simply would not allow the large sums of money, profits made by the retailers, for the very simple service they are supplying. This is the result of an extremely inefficient distribution system that has been in place since the beginning of time.

Diamond comparison though, is a very important stuff to be performed before buying the diamonds so that one would not feel afterwards that a wrong decision has been taken in terms of purchasing. It might be that the diamonds you are not evaluating perfectly and buying without making proper researches about it could be available for you at the lesser price in another shop from where you have already bought. Hence, instead of regretting in future, it is better to take an appropriate decision at present.

Diamonds are valued according to the 4 C’s CUT: This is determined by the rough stone, the diamond in its natural form. The precision and symmetry of the cut gives a diamond its brilliance, releasing the sparkle within in it, if the cut is well proportioned, then a diamond reflects light internally from facet to facet and disperses it through the crow, or top, of the diamond. I f the stone has been cut too shallow or too deep light escapes from the side facets or the bottom dulling the brilliance. COLOUR Diamonds come in many shades, ranging from colourless, white, yellow and brown to more intense colours such as orange, pink, green and black. Of white diamonds the most valuable is the colourless gem, which is called a D colour. The total range is from D to Z which is yellow. In coloured diamonds the higher the intensity of colour and brilliance, the more valuable the stone. For budget purposes look for stones that are slightly tinted as this allows you to purchase a bigger size that creates more of an impact. CARAT This measures the weight of the diamond. One carat is equivalent to 0.2g and there are 100 points per carat. If budget conscious consider purchasing diamonds just under half a carat or just under a full carat because the price jumps drastically when it reaches a true half or full carat. CLARITY The number of flaws or inclusions within a stone and their position determine the diamonds clarity. These inclusions come from come in the form of carbon spots or fractures, some of which are not visible to the naked eye. Inclusions affect the brilliance of a diamond. The fewer the inclusions, the better the refraction of light through the diamond, and the higher the value. The clarity is also judged by the position of the inclusions, the less obvious an inclusion the higher the value

The cut: The cut of a diamond will determine its brilliancy and sparkle. The cut refers to the proportions of the stone and not to its shape. A well cut diamond will disperse the light far more effectively, which gives the gem its brilliancy and sparkle The color: Whilst diamonds come in different colors most people who want to buy white diamonds. When it comes to white diamonds the colors can vary from completely colorless – which is the most expensive range of the scale – to a light yellow in color. The gems are therefore graded between D and Z, with D being the colorless ones. Clarity: This is something else that can affect the beauty and fiery sparkle of a diamond. The number and location of flaws in the gem is what determines its clarity, and of course the higher the clarity the higher the cost. Carat: This refers to the weight of the gem, which is measured in carats. The higher the carat weight the higher the cost, so this is something that can really affect the price you pay.

Then, the retailers post those loose diamonds to online inventory; however, the price to be paid by the customers may differ for different websites. When people decide to buy these diamonds, a notification is sent by the retailer to the wholesaler about the removal of the bought diamond from the inventory and that diamond remains no longer available to any other retailer to purchase.

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